• Customer Acquisition Manager
    • Tallinn
    • 5 Years and above
    • Negotiable
    • Full Time
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Job Description

We need a team member of Customer Acquisition Manager that is dedicated to the acquisition of new users/affiliates via the affiliate program, creative landing pages, email marketing campaigns, sales funnels, etc. To be successful this position you should have a proven track record in digital user acquisition, as well as subject matter expertise in the above, to meet aggressive volume and efficiency goals.


  • Create high-quality landing pages on demand.
  • Work with creatives and take the assets they create and use them accordingly.
  • Use your A-Z understanding of sales funnels and funnel optimization.
  • Passionately manage the affiliate program (recruitment, retention, expansion, etc.)
  • Create and execute email marketing campaigns.
  • Define monthly/quarterly KPIs.
  • Deliver high-value user/affiliate acquisition volume and efficiency targets through strategic thought leadership and seamless execution.
  • Regularly collaborate with creative/business/and development teams.
  • Manage, improve, and optimize affiliate-marketing opportunities to grow traffic and revenue.
  • Proactively build the number of affiliate partners through outreach, recruiting, and relationships to achieve monthly growth goals.
  • Identify and recruit new affiliates and partners through various channels including social networks, blogs, websites, communities, groups, etc.
  • Negotiate and manage contracts and commission structures for affiliates.
  • Get affiliates excited and engaged about offers/products/services.
  • Monitor affiliate activity, analyze performance, identify areas of improvement, and recommend ways to increase affiliate performance.
  • Present reports for relevant program metrics such as number of affiliate partners recruited, conversion rates, number of conversions generated per affiliate, ROI, ROAS, etc.
  • Collaborate cross-functionally with other departments/teams as necessary.
  • Build and manage an effective lifecycle email marketing program.
  • This includes, but is not limited to: customer/list segmentation, creating emails, and building drips.
  • Manage and grow our email marketing partnerships.
  • Analyze and report on email performance across all lifecycle stages.
  • Improve conversion, activation, and retention rates through email and retention marketing.

Basic qualifications:

  • Strong lifecycle and retention marketing experience, including creating win-back campaigns and referral programs.
  • You are knowledgeable in CAN-SPAM and deliverability best practices (DKIM, SPF etc.)
  • Excellent organizational, time management, communication, and presentation skills.
  • Comfortable being in front of the camera.
  • Experience with both in-house and 3rd party affiliate programs.
  • Provide analytics to back up all claims about affiliate/email marketing before and during employment.
  • At least 2 years of experience with affiliate and email marketing, as well as sales/conversion funnel optimization.
  • Ready to be a leader and manage your own team in the near future.

Preferred qualifications:

  • Working knowledge of Hubspot marketing software is a plus.

About Paxful

Paxful is the world’s largest Peer-to-Peer Bitcoin Marketplace and a universal money translator. Our mission is social justice through financial freedom worldwide. Powered by people and blockchain technology, not big banks, we offer support for a payment system that empowers merchants and ecommerce shoppers. This opens up a new market of 2 billion people who have no access to banking services, but do have the ability to buy bitcoin via one of the 300+ payment methods enabled by Paxful. Paxful was founded in 2015, and has an established headquarters in Estonia, with additional offices in New York, Philippines and Hong Kong. Paxful has millions of actual users, a strong business model, and is completely bootstrapped. You’ll be joining a team that’s out to make sustainable change in the world. One of our pillars is giving back to the communities we help.
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